Hey there, it’s Dylan from Europe Incoming. I’m your go-to guy when it comes to all things European travel. Welcome back to EI’s Insights, where we chat about the latest and greatest in the travel world. Today, I want to dive into one of the hottest trends out there: wellness tourism. It seems like more and more people are looking to take care of themselves while they travel, and I think this is going to be a game-changer for the industry. Let’s break down why wellness tourism is blowing up and how it’s changing the way we think about travel.
Shift in Travel Motivations

People don’t just want to escape their day-to-day lives when they travel anymore. They want experiences that make them feel good from the inside out. We’re talking yoga retreats in the peaceful Spanish countryside, mindfulness workshops in the serene English hills—the works. Wellness tourism has something for everyone looking to nourish their mind, body, and soul.